There were two relatively large sales channels for his flour. One was the large supermarkets, such as Carrefour and Walmart. The other was through the medium-sized chain supermarkets such as the supermarkets owned by the Morningstar family.

The flour mill industry had relatively low technology content and there was also fierce competition.

There were many big grain and oil brands such as Bertolli and Adolphus in Oskia. Their brands were relatively strong and so, their products were also sellin